Tom’s of Maine
Ask: Increase sales of Tom’s.
Insight: People don’t think anything’s wrong with what they currently use.
Main Idea: Make natural, normal.
![](https://lilianagavazov.com/wp-content/uploads/2019/07/7.27.19toms_Page_1-747x1024.jpg)
![](https://lilianagavazov.com/wp-content/uploads/2019/01/1.9.19toms-02-1-724x1024.jpg)
![](https://lilianagavazov.com/wp-content/uploads/2019/01/1.9.19toms-03-724x1024.jpg)
Tom’s of Maine
Ask: Increase sales of Tom’s.
Insight: People don’t think anything’s wrong with what they currently use.
Main Idea: Make natural, normal.